For almost a century, Proraso has transformed the art of shaving into a pleasurable daily ritual. The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new renaissance that was spreading through-out Italy- a fresh new approach to living. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave.
Worked really well
After I made this part of my daily routine I found my beard to be improved (I have a short/mid length beard) and also found shaving to be so much easier. I rarely suffer from shaving rash now. I'll be going back to Proraso products.
Oh yeah, it smells really nicely too