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Proraso eucalyptus aftershave cream. For over 80 years Proraso has been the leading Italian barber shop shaving brand. An alcohol-free formula liquid that soothes reddening and gives relief to just shaved skin
For almost a century, Proraso has transformed the art of shaving into a pleasurable daily ritual. The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new renaissance that was spreading through-out Italy- a fresh new approach to living. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave.